Procurement & Pricing
Improving procurement and pricing under market pressure
Led strategic and operational procurement and pricing across crop protection, seeds, farm supplies and fertilisers. Managed purchasing value exceeding €200 million with a team of 20 professionals. Set up demand planning frameworks and implemented pricing models to help protect gross margins.
Outcome: Improved planning and supported more consistent gross margin management across high-volume portfolios.
Biologicals & Portfolio Development
Expanding a portfolio with biological solutions
Identified product gaps and managed the in-licensing and contract management of a new biological product. Took over commercial management of the Beneficial Nematodes business, supported portfolio integration and managed realignments.
Outcome: Brought a new biological product into the commercial pipeline and supported portfolio clarity.
Regulatory & Market Access
Building cooperation between industry and government
As Country Manager in Turkey responsible for a crop protection business worth more than €30 million and a team of over 35 employees. Established three working groups with government agencies, competitors and local stakeholders, and contributed through industry bodies.
Outcome: Strengthened cooperation on packaging collection, compliance and market data, helping address regulatory barriers and support market access.
